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PUMA Competes to Win with a 360 Degree Product View
PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany. For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.
“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”
— Heike Zenkel, Team Head Content Management, Global E-Commerce, PUMA
Provide a single, trusted view of product information for global e-commerce
Unify customer experiences across all regions, channels, and touch-points
Centralize product data stored in multiple siloed systems
Maintain consistent product data quality and embed data governance
Solutions & Results
Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management
Supported up to 20% higher customer conversion rates
Helped increase sales by 10% in 9 months with greater agility and faster time to market
Nexus is ServiceNow Global Specialist Partner of the Year 2020
Nexus is delighted to be honored by ServiceNow as its Global Specialist Partner of the Year for 2020! The ServiceNow Partner Awards recognize and reward partners that deliver outstanding value to ServiceNow and its customers. #GalingNexus