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PUMA Competes to Win with a 360 Degree Product View

PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany.  For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.

 

“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”

 

— Heike Zenkel, Team Head Content Management, Global E-Commerce, PUMA

 

 

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Business Need

 

Provide a single, trusted view of product information for global e-commerce

 

Unify customer experiences across all regions, channels, and touch-points

   

 

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Challenges

 

Centralize product data stored in multiple siloed systems

 

Maintain consistent product data quality and embed data governance

 

 

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Solutions & Results

 

Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management

 

Supported up to 20% higher customer conversion rates

 

Helped increase sales by 10% in 9 months with greater agility and faster time to market

 

 

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Products & Services

 

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

 

Master Data Management - Product 360

Acquire, manage, and publish accurate product information to all channels.

 

 

 

Source: https://www.informatica.com/about-us/customers/customer-success-stories/puma.html#fbid=ZpMK1ebqoi

 

Nexus is proud to be the Informatica Partner of the Year for the Philippines, 2018!  Nexus is an Informatica Enterprise Partner.

 

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